Real-Time Payment Statuses with WPForms & Square

Updated: May 1, 2025, 08:58 AM

As someone who’s spent countless hours managing payments through online forms, I know firsthand how tedious it can be jumping between different dashboards just to confirm if a payment went through.

The constant tab-switching, manual refreshing, and wondering “did that payment actually process?” isn’t just frustrating – it’s eating up valuable time you could spend growing your business. Today, we’re changing that.

We’re excited to introduce real-time payment tracking with Square all within WPForms, a solution I wish I’d had years ago. Plus, we’ve added robust support for recurring payments, making it perfect for membership sites and subscription-based businesses. These powerful payment features are available for everyone.

How to Add Google Ads Conversion Tracking to WordPress

Setting up tracking for WordPress form submissions in Google Ads can feel challenging, especially when dealing with Google Tag Manager.

It’s common to feel overwhelmed, as WPForms conversion tracking involves multiple platforms and intricate configurations, which may not be everyone’s piece of cake.

If you encounter any problems or anything seems unclear, feel free to comment at the end of the guide, and I’ll respond to your queries as quickly as possible.

Step 1: Use WPForms to Create Your Form

The first step for the Google ads form set up is to get the WPForms plugin up and running on your WordPress site. For more details, check out this guide on installing a plugin in WordPress.

Once you have WPForms installed, it’s time to create a WordPress form. Follow our easy tutorial to start with a basic contact form.

Use a Template to Kick Off Your Form Creation

Here, I’m showing you how to set up a basic contact form. But remember, WPForms lets you design a variety of forms using its ready-made templates:

• Lead forms to get new clients interested in your services.
• Simple order forms that let customers pay directly.
• File upload forms for collecting extra information.
• Job application forms for available positions.
• Survey forms to gather feedback about your services.
• And much more.

With over WPForms comes with 2,000+ WordPress form templates , you’re all set to create just about any form your website might need.

Step 2: Create a Thank You Page for Form Submissions

The simplest way to track form submissions as Google Ads conversions is to set up a thank you page that acknowledges user submissions

This method is straightforward because it lets tools like GA4, Google Ads, and Tag Manager see when a lead completes a form directly on your website.

Set Up a New Thank You Page

To get started, go to your WordPress dashboard. From there, click on Pages and then on the Add New Page option.

Next, build your thank you page by adding a personal confirmation message, image, or any other elements you wish to include.

(Optional) While this isn’t necessary, deindexing your Thank You Page is always a good idea. You can use a tool like AIOSEO for this.

Connect the Thank You Page to Your Form

WPForms gives you a lot of flexibility when it comes to configuring form redirect and confirmation settings on your form.

If you want to redirect visitors to a specific page on your site, select Settings » Confirmations from the form builder.

Step 3: Create a Conversion Action in Google Ads

Great job so far! Now, you need to make a conversion action in Google Ads. To start, go to Google Ads, sign in, and click the ‘+’ sign in the left column.

If you want to redirect visitors to a specific page on your site, select Settings » Confirmations from the form builder.

Create a Conversion Action Manually

Google Ads will now ask you to select the type of conversions you want to track. You have four choices: a website, an app, a phone call, or an import.

For the purpose of this tutorial, we will select the Website option to track conversions through form submissions.

Configure Your Manual Conversion Action

You’ll now see a form to fill in your conversion action details. First, select Goal and action optimization to specify what action you want to monitor.

Since we want to track form submissions, select the Submit lead form option and name the conversion “Form Submission.”

Step 4: Implement Your Conversion Tracking

On the next page, you’ll find three options for implementing your conversion tracking. Choose Use Google Tag Manager.

Since we want to track form submissions, select the Submit lead form option and name the conversion “Form Submission.”

You’ll see your Conversion ID and Conversion Label. Make sure to copy these details or keep your browser tab open for reference.

Create a New Tag in GTM

On the next page, you’ll find three options for implementing your conversion tracking. Choose Use Google Tag Manager.

Configure Trigger Destination for Tag

Once your new tag configuration for Google Ads Conversion Tracking is complete, you need to choose where you want this tag to fire.

On the next page, you’ll find three options for implementing your conversion tracking. Choose Use Google Tag Manager.

You can choose any of the existing options that would be relevant for a different use case, but for this tutorial we’ll create a new trigger.On the next page, you’ll find three options for implementing your conversion tracking. Choose Use Google Tag Manager.

Step 5: View Form Submissions as Google Ads Conversions

Once your new tag configuration for Google Ads Conversion Tracking is complete, you need to choose where you want this tag to fire.

On the next page, you’ll find three options for implementing your conversion tracking. Choose Use Google Tag Manager.

You can choose any of the existing options that would be relevant for a different use case, but for this tutorial we’ll create a new trigger.On the next page, you’ll find three options for implementing your conversion tracking. Choose Use Google Tag Manager.

While on the topic of Google, did you know that by June of 2024, Google will shut down its Business Profiles? Find out what it means for users.